The first thing that you need is a comprehensive program to write your websites and generally use your computer. OPEN OFFICE is a freeware program that does it all . Its great, easy to use and very comprehensive.  Get it here now at no cost!

PageBreeze Free HTML Editor  is an award-winning HTML Editor which has both visual (WYSIWYG) and HTML tag/source modes. PageBreeze Free HTML Editor's design emphasizes simplicity and ease-of-use. You'll find that you'll be creating great looking websites almost instantly--with virtually no learning curve!

Filezilla is an efficient and easy to use FTP Program.

If you are looking for templates for your web site oswd.org have over 2000 for you to check out at no cost.

Picnik makes your photos fabulous with easy to use yet powerful editingtools. Tweak to your heart’s content, then get creative with oodles ofeffects, fonts, shapes, and frames. It's fast, easy, and fun.

If you are looking for the ultimate site for web tools go to iwebtool.com/tools/ where they have an excellent range of tools that most of the professionals use over and over again. Go there and bookmark it.  I have.

Of course if you going to do any advertising you are going to ned good keywords.  You can guess, but you may be wrong.  Here are a list of some to start with.